Building clientele as a stylist is critical to your success — regardless of the salon you go to. It’s important to build a rapport with potential clients and retain them to create repeat business and loyalty.
When you have a loyal and frequent clientele base, you could go anywhere as a stylist and know that you will be successful.
Now that you know why it’s so important to make sure you are building and retaining clientele, let’s take a look at some strategies.
If you apply these approaches and techniques to your work and presence as a hairstylist, you will be on your way to building clientele in no time.
Create a Website
No matter where you go or which salon you work at, you will need a digital presence where current and prospective clients can find and book you. Your website should be designed well, look clean and include relevant information on how to book you. You can also create a section of your website dedicated to photos of your work and the list of services you specialize in, like offering professional hair color techniques. Your website should be a reflection of you and get clients excited about making you their stylist.
Set Up Social Media Accounts
Similar to your website, you should also set up social media accounts on Pinterest, Instagram, TikTok and Facebook. On social media, you will need to showcase your work and interact with your clients. Social media is a great way to attract new clients and boost client retention as well. Make sure your bio is filled with relevant information — like where to find you, how to book you and a link to your website.
Offer Social Media Followers Discounts
One way to turn your social media followers into new and loyal clients is by offering them special promotions and discounts. By hosting giveaways on social media, you will bring new clients through your salon doors and build a funnel of new customers.
Offer Your Clients a Loyalty Program and Regular Promotions
Similar to social media, the same goes for your loyal clients. Offering regular promotions will help you keep your clientele list healthy! You can offer discounts around the holidays or build a client loyalty program to reward clients with discounts on products or services after they have seen you a number of times.
The best way to keep your clients coming back and referring new clients to you is to produce great results and listen to your clients. If your customers love the services you provide them, they are more likely to return and refer new clients to you.
Offer Free Consultations
When customers are looking for a new hairstylist to visit, having the opportunity to sit down for a free consultation could really help sell them on coming to you. This also tells potential clients that you truly care about their needs and wants, as well as provide you an opportunity to showcase the hair salon supplies you’re using.
Right Your Wrongs
If you find that a client is unhappy with the service you provided them, you should make things right by offering them a free service or adjusting the style to something more closely to what they had in mind. This will not only speak volumes to your client, but it can also help you keep customers.
Offer Trendy Services
There are new hair coloring and styling trends that emerge all the time, and by being a stylist who can predict and adapt to the trends, you will become high in demand. Clients always want the latest trends, and if you can offer styling and coloring techniques that are new and innovative, you can bet your clientele list will build.
However you want to build your business, we hope these techniques resonate with you and help you to build your customer base.