Business Builders

How to Choose the Right Salon Location


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How to Choose the Right Salon Location for Your Business

Are you opening a new salon? Congratulations! This is an exciting time, but you probably have many items to check off on your to-do list such as shopping for salon furniture, hiring talented staff and choosing the right salon location for your business.

If you’re wondering where to start when it comes to shopping for a location to open up shop, you have come to the right place.

At SALONORY, not only can you shop for salon tools, but we also have the resources you need to propel your business. In this article, we will be discussing all of the important aspects you should consider when it comes to finding the right salon location.

How to Choose the Right Salon Location for Your Business

By the end of this article, you will have the clarity you need to choose the perfect location for your salon.


1. Establish Your Budget

One of the first things to do when looking for a location to open up your salon is to determine your budget. In order to find the perfect location, you will need to have your ideal number in mind. How much do you want to spend on a salon or how much can you afford as a monthly rent payment or mortgage? Having your ideal number will help you narrow in on the kinds of locations you should be shopping for. Keep in mind there are other costs associated with starting a business.

2. Conduct a Market Analysis

If you’re looking for a spot in a specific part of town, you should conduct a market analysis. A market analysis will show you the different kinds of businesses in the area you are looking at, as well as potential competitors and services like yours. A market analysis is designed to help you identify how your business can stand out, as well as how much you can charge for your services. Why is this important when looking for a salon location? You want to open up a business in an area that’s thriving with other retail, restaurants and salon locations that can elevate your services.

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3. Search for Locations That Are Easy to Get to

Wherever you open your salon, you want to make sure that it is easy to get to for everyone. Is there parking? Is there access to public transportation? Is your location visible from the street? These are all things that are key to ask yourself as you shop for a space. Having a location that’s easy to find will help your business grow rapidly.


4. Avoid Areas That Have too Many Salons

While it’s healthy to have some competition in the area, you don’t want to open up shop too close to too many salons. This could drive business away as your competitors will be nearby. In order to ensure your salon is successful, you may want to look at a location that doesn’t have as many salons nearby.


5. Open Close to Your Clients

Where are your clients located? If you have already established a client base, you will need to open a salon location that is convenient for them to travel to. Opening a shop in a location that you know your clients will follow you, too, will allow you to have a booming business on day one.

Portrait of a female stylist in her salon
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6. Find a Space That Feels True to You

How do you want your salon to look? If you’re looking for a space that you can transform with renovations and decor, keep this in mind when shopping for a location. On the other hand, if you need something that is turnkey and doesn’t require any renovations upfront, it’s good to be mindful of this, too.


7. Look for a Space You Can Grow Into

As you begin shopping for salon space, you should keep in mind that your business may start small, but it could grow rapidly. It’s critical to secure a space that allows you to scale as your business grows. Starting out with more space than you need is a great way to ensure your business can scale at any moment.


Are you ready to start shopping for your dream salon location? We hope these tips empower you on your shopping journey and as you start to open your business!


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