Recruiting stylists to work in your salon can be a difficult task, but given the current talent shortage in the beauty industry, it’s even more daunting than usual. However, there are many ways to set your salon apart from the competition to ensure that you are always recruiting and retaining talent in this tight job market — and any other for that matter.
In this article, we will share some practical tips that you can apply to your business that will help you recruit hairstylists to your salon. Even if you aren’t experiencing a staffing shortage, it’s essential to implement these tips as they can ensure that you are attracting the best talent at all times. Not only does having the best talent ensure that your clients leave your salon happy, but it also supports your business as it grows and differentiates itself from the competition.
How to Recruit Hairstylists
Every salon business is different and where your salon is located may play a role in whether or not some of these strategies can be implemented. For the most part, though, every salon business should see a boost in interested talent after following this advice.
Make Sure Your Website and Social Media Appeal to Prospective Talent
One of the first places a prospective stylist may look for a place to work is on your website and social media pages. Many times, this may be the first and only impression you will be able to make on potential stylists. We highly recommend keeping a strong social media presence and website that not only shows the work that your current stylists are able to create, but should also highlight your stylists. Create mini profiles of your stylists so that prospective talent can see the kinds of people you hire, as well as where they may fit in. This also shows talent that you care about the people working for you.
Partner with Local Beauty Schools
Most salons are located within a reasonable distance from a beauty or cosmetology school, which is a great way to establish a pipeline of incoming talent. You can partner with schools to donate salon tools or equipment or to teach a class, which will allow you to introduce your business to students who will soon graduate.