Your clients keep you busy and keep your business thriving — no matter where you go. And that’s why you’re probably always feeling the urge to develop and build your clientele. As a stylist, it’s comforting to know that you have a regular clientele that you can count on for business, even if some of them only come in once a year.
However, building and growing a clientele list can be challenging whether you’re a new stylist or you’re a long-time professional.
But don’t worry! At SALONORY, not only are we your one-stop-shop for purchasing hair salon supplies, but we also know the ins and outs of the salon business. And we’re here as a resource for you — especially when it comes to something as critical to your business as building a thriving clientele list.
After reading this post, you will have a clear vision of how to build a clientele list that keeps coming back.
Salon Referral Ideas to Grow Your Clientele
Apply these approaches to land more clients, as well as keep your existing clients coming back in more regularly to visit you.
- Create a Loyalty Program
Loyalty programs are everywhere — from your favorite coffee shop to the boutiques you frequent most. Loyalty programs are also popular for salons to adopt because they keep clients coming back. Loyalty programs work because they reward your clients for coming in to see you more frequently and consistently. You can determine the number of visits a client will need to make until they trigger winning a free salon conditioner or a discount off their favorite service.
- Turn Your Clients Into Referrals
Similar to a loyalty program, you can incentivize your clients to refer their friends and family to your business. Tell your clients to have their friends and family use their name when they book an appointment with you, and that when they do, that client will receive a discount or a discounted product or service. Not only will this keep your existing client base coming back, but it will open you up to tons of new business.
- Establish Your Social Media Presence
Today, many clients are booking services through social media. So, if you’re not on social media or you aren’t consistently active on the platforms, you could be missing out on clientele. We suggest creating social media profiles on Instagram and Facebook with your location, services offered and more information on how to book you. Use hashtags that are specific to your location and the services you offer to draw in followers and potential new clients.
- Create Content for Social Media
Hairdressers are being found on social media by new clients every day as they create content that performs well on platforms like Facebook and Instagram. Posting videos of the transformations you have created for clients or of the services you offer can boost your chances of being booked through social media.
- Offer Consistent Discounts
If you are experiencing a lull in demand or you haven’t seen clients in a while, you can always offer a new service or a discount to bring in more traffic. You can let your clients know via email or on social media of a special promotion happening. By offering promotions to your clients regularly, you will boost client retention, as well as potentially draw in new clientele who are looking for more cost savings.
- Create a User-Friendly Website
Aside from being present on social media, it’s important to have a user-friendly website that allows current and potential clients the opportunity to learn more about your services and interact with you. Having a website can also make it easier to find prospective clients who are searching for the kinds of services you offer.
- Leverage Digital Advertising on Social Media
If you are hoping to get your services and business in front of hundreds of relevant people in your area, you can leverage social media platforms like Facebook and Instagram. You can pay to run ads on these platforms that will amplify your business instantly.
Share Your Feedback