Are you wondering how to get new clients to your salon? Whether you have operated your own hair salon for years and have a strong clientele base or you just opened a new salon and need to retain more clients, building a new clientele is something every salon should focus on.
It doesn’t matter if your business is already established and has a great reputation or if your salon is just getting its start. A healthy and successful salon should always be looking for new clientele. Even the most loyal clientele bases don’t always guarantee steady business. Diversifying your clientele and being open to actively recruiting new clients is a great way to ensure that your salon is always bursting with business
In this article, we will show you how to host events that will attract new clients on a regular basis. There are many different types of events — from showcases that require a lot of party planning to promotional events that can transpire over social media.
Regardless of where your salon is located, how old it is and what your goals are for client retention, these events are ideal for all kinds of salons.
Hair Salon Events That Attract New Clients
If you want to attract new clients to your salon, these are some events to try!
1. Grand Opening Celebration
If your salon just opened, hosting a grand opening celebration is a great way to introduce your business to the community while also attracting new clients. You can make your grand opening celebration more enticing by offering a discount on professional hair care products or a special promotion to those who attend.
Do you have potential clients following you on social media who haven’t visited your salon yet? A great way to get these clients through your doors is through a social media giveaway. While this event isn’t hosted as a one-day, in-person event, it’s a promotion designed to get your salon new clients. You can run this event for however long you like. The idea is to offer a discount on a service or a free service to a few, lucky social media followers. While you will end up getting these prospective clients into your salon, you will also help build a stronger following on social media, which can turn into more clients down the road.
3. Client Appreciation Event
When was the last time you rewarded your clients for their loyalty? If it’s been a while, host a client appreciation event where your clients can bring in friends for a discount on a service or to enjoy a happy hour and a blowout. This will not only make your clients feel prized, but it will also give you the opportunity to win over their friends as new clients.
4. School Dance Events
Is your salon located next to a few middle and high schools? If so, you may benefit from offering an event or promotional period where students can get their hair and makeup done for school dances. This is a great way to get new clients and boost your business’s reputation around town.
5. Host Educational and Informational Events
For salons with clients who are always looking for the next best way to take care of their hair, this is an ideal event that has a high payoff. Partner with companies who sell professional salon supplies your clients love to use to highlight a new service such as a metal detox mask. This will bring in your clients while also giving them something to talk about with their friends — who should, in turn, be coming to your salon.
6. Events Around the Holidays
The holidays are a great time for salons to draw in new customers, as well as keep their current clientele coming back with promotions and events. Offer discounts around the holidays to help as many people get ready for the season as possible. Holiday events are fun and simple to put on with easy-to-follow themes.
7. Philanthropic Events
Does your salon support a local charity or cause? If so, plan an event around it that brings the community together and highlights your services and commitment. This is a great way to position your company in a good light to prospective clients.
You’re ready to host events that will bring in clients for many years to come! Every salon is different, and it’s important to consider the qualities that make your salon stand out when you’re planning events to attract new clientele.