Is your salon reception area in need of a refresh or are you opening a salon and you’re searching for salon reception inspiration? Either way, you have come to the right place.
In this blog post, we are going to talk about all things salon reception area — from reception furniture to waiting room setups and retail product placement. After reading this post, you should be bursting with creativity and insight on how to turn your reception area into one of the coolest parts of your salon.
What Is a Salon Reception Area?
A salon reception area is mostly for guests and receptionists. However, it could be one of the most important parts of your salon because it’s the first impression guests receive when they walk through your doors. You want to make sure your reception area always has a receptionist and supporting staff to greet clients and address any needs.
Why the Reception Area and Waiting Room Are Important
The reception area of a salon sets expectations for clients. From the moment they set foot into your salon, a receptionist and reception area should make guests feel welcomed and relaxed. Not only should this area have a reception desk and staff, but it should also include comfortable seating so that guests can wait for their stylist. Also in the reception area should be your salon’s retail products. This is a great place to display professional hair care products in an engaging way so that clients can familiarize themselves with the products, which increases their chances of purchasing them.
Salon Reception Area Ideas
Now that you understand why salon reception areas are so critical to having a successful business, let’s talk about ways to make the most out of your salon’s reception area.
- Invest in Quality Furniture — From the reception desk itself to comfortable and stylish couches for guests to relax on, your reception area furniture can be the first impression clients get of your salon. You want to make sure you invest in equipment and furniture that sets the tone for your guests and makes them feel welcomed.
- Amp Up the Amenities — It’s inevitable that stylists and estheticians get behind schedule, which means your clients may have to spend a decent amount of time waiting for their service. That’s why we think it’s a great idea to provide your guests with amenities while they wait. What kinds of amenities are we talking about here? We love the idea of having a coffee machine, snacks, wine and other refreshments available for guests to enjoy. This will have clients feeling pampered and relaxed before their service.
- Go Beyond Magazines — If your salon has the resources, we suggest equipping your reception area with high-tech features. You could entertain guests while they wait with iPads or other kinds of tech. What’s great about having iPads in the waiting and reception area is that you can use these as tools to promote any specials or your salon’s social media accounts — whether it be the locked screen or you have every iPad redirect clients to your website.
- Promote Your Salon — In the waiting and reception area, you have multiple opportunities to market your salon, services and the kinds of hair salon supplies you’re using. You can do this by including signage that informs clients about product or service specials and your salon’s social media usernames and hashtags. You can position these signs on the reception desk or throughout the waiting area.
- Decorate with Modern Accents — These days, everything needs to be Instagrammable. Salons can actually boost their reputation and presence on social media by including unique and modern decor in their waiting room. For example, a neon sign with either your salon’s name or a catchy saying could get clients snapping a quick selfie or photo that’s worthy of posting to the ’gram!
- Position Retail Products in an Enticing Way — Every salon is different when it comes to how they position products for sale. We highly suggest learning what works best for your clients and studying how they interact with each of your products to understand how you can position products to sell. Whether you use floating wall shelves to display products or you highlight each product with a placard that describes how the product works and it can be used, each of these methods can boost sales and create a positive shopping experience for clients.
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