Are you a salon owner who just opened your business or you’re looking to improve your salon’s branding and presence? If so, you have come to the right place. In this article, we are going to cover some of the best salon branding ideas and tips, as well as share how you can determine your salon’s branding.
A salon’s brand is essential to its success and longevity. While some may think of a brand as just simply being a logo, a sign or a website, a salon’s brand is much more than that. Sure, digital marketing and visual materials are helpful in creating and establishing your brand, but things like your offerings and level of service also play a big role.
To help you get a better idea of what your salon’s brand looks like — and what you might need to shop for at your favorite salon supply store — we will share some practical tips for getting your salon branding right.
Every salon and business is different. However, there are some general steps that you can apply to your business to reveal your salon’s brand and the next steps forward. Here are some ideas and factors to consider as you establish your salon’s brand.
Determine Your Mission
Most businesses have a mission statement or a “why.” The mission statement is the driver behind your business, why you have a salon and the impact you want to make on the world. Creating a salon mission statement about why your business exists and some of the goals you have for your salon is an important first step to solidifying your salon’s brand. If you are trying to decide on a salon name, writing your mission statement can help.
Find Your Aesthetic
Does your salon have a cohesive look or vibe? Usually, salons are well decorated, but it can still be difficult to determine your aesthetic. As you look through your salon and at your salon’s logo and website, take note of the colors and the feelings you get. This can help you determine your aesthetic, which will greatly influence the rest of the steps we are about to share. Another tip: Your branding — from fonts used in the logo and digital marketing materials down to the design of your salon — should have a cohesive look and feel to create a strong brand presence.
Create a User-Friendly, Beautiful Website
What do your salon’s website and social media presence look like? Today, clients are finding hairstylists digitally more than they ever were. This is why it’s essential to have an incredible presence on the web. Once you have determined your salon’s mission and aesthetic, it may be time to hire a marketing professional and web designer. Your website should reflect your aesthetic and position your services favorably. Don’t forget to bring your branding efforts into your social channels. Make sure your updated logo is reflected on social and that you include an informative and relatable bio on each platform.
Sprinkle Your Brand Throughout Your Salon
Your salon is one of the most prominent examples of your brand. Therefore, we think it’s a smart branding idea to outfit your salon with decor, equipment, salon tools and organization. Yes, even down to the way you showcase your professional hair color and other supplies. When your clients walk in, they should be captivated by your salon and familiar with your brand.
An effective branding idea that helps salons build their social media presence while also creating an incredible branded experience within the salon is creating an area where your stylists and clients can take pictures of the work created in your salon. Get a backdrop with your salon’s branding and social media handles, as well as a ring light to inspire your clients and stylists to take more photos and post them to social.
Start a Blog on Your Salon’s Website
This is a strategic branding idea that salons don’t take advantage of enough. By starting a blog, you — or someone you choose to hire — can write blog posts about trending hair topics to position your company as a thought leader and innovator in the hair space. This is branding gold!
Create a Weekly Newsletter for Clients
Now that you have beautifully-branded social media profiles, a website and a blog, it’s time to start sending out some emails. You can create a weekly newsletter sent to your clients letting them know about deals and updates while encouraging them to book their next visit, follow you on social or read your blog post.
How’s that for a branding boot camp? Which one of these branding ideas will you implement into your business today?