Are you opening a salon business and planning out your branding? If so, you have landed on the right page. If not, you could also be looking to improve upon your salon’s existing branding, which we suggest doing regularly to ensure your business stays relevant and targets the right audience. No matter where you are on your salon branding journey, we hope to inspire you with some creative hair slogans that attract new clients and keep your existing clientele coming back regularly.
We will also be sharing some branding tips that every salon owner and stylist can use to boost their branding and marketing, which is just as important as using the right professional hair care products!
A hair salon slogan is a short sentence that sums up your business in a fun and catchy way. For example, a salon might have a tagline like, “Your hair is our canvas.” It’s short and cute, which is what taglines are supposed to be. Slogans can be based on the kinds of professional hair color you’re using or the personality of your stylists. Before we dive into some catchy slogans that you and your salon can adopt, let’s learn more about your business and find out what makes it unique.
Salon Branding Questions to Ask Yourself
In order to develop a salon slogan that truly reflects your business, your services and your people, you will need to ask yourself these thought-provoking salon branding questions. Make sure to keep track of your responses as we will use them later to come up with a catchy slogan.
What is your salon’s name? Are you happy with this name?
How does your salon’s name reflect your business?
What words come to mind when you think about your salon?
What words come to mind when you think about the people who work at your salon?
How would you sum up your services and offerings in three words?
What is your salon’s aesthetic?
How would your clients describe your salon?
Does your salon have a mission statement? If so, what are some important words that stand out in the statement?
As we teased above, there are some cool salon slogans out there that make salons stand out and appeal to customers. Before we give you some inspiration, let’s talk about how to create the perfect slogan for your salon. These tips are great to implement as you take your responses from above and pull together words and missions that are important to your business.
Research your slogan to make sure it’s fair game to use.
Use your slogan as a way to share what makes your salon unique.
27 Salon Slogans to Glean Inspiration From
And now, onto the fun part! Let’s get some inspiration for what your salon’s slogan can be. These slogans are just ideas, but some may already be in use. Remember to put your own spin on these slogans and to research whether they are in use or being trademarked by another business before you place your slogan on your website, business cards or social media accounts.
Are you feeling inspired? These slogans are effective because they are fun, punny and short. Combine a few of these suggestions to create your own unique slogan or use a phrase that your stylists and clients already know and love your salon for. Salon slogans are most effective when used on signage in and around your salon, on your social media accounts, on your website and on your business cards. Slogans are also a great way to elongate your salon’s name and inform customers of what they can expect when they pay your stylists a visit.
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